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Why Should Artists Advertise in the SF Open Studios Guide?

Advertising in ArtSpan's SF Open Studios Guide is the most effective way to reach the thousands of your potential collectors who are participating in SF Open Studios (SFOS)! It serves to build interest in your art, direct people to your event(s), and helps clients follow up with you year round. 

ArtSpan prints and distributes thousands of SFOS Guides, placing them in the hands of our many patrons composed of art collectors, dealers, curators, interior designers, and art professionals spread across the Greater Bay Area. ArtSpan also distributes the Guide to key locations that support local art; these include coffee shops, hotels, museums and bookstores, as well as retail and tourist spots throughout the San Francisco Bay Area. 

ArtSpan’s SFOS Guide is a treasured resource for art enthusiasts who want to contact artists directly beyond the SF Open Studios season. The Guide covers the history of SF Open Studios and details necessary information to connect directly with artists now and in the future. Historically, SF Open Studios attendees keep the Guide as a memento and a reference for artists who have caught their eye during our SF Open Studios program.


  • Final Deadline to Purchase: Wednesday, July 26, 2023
  • Ad Copy Due: Wednesday, July 26, 2023
  • Guides Released: Mid-September, 2023



  • Early Bird - 2 Page…………$1950
  • Early Bird - Full Page………$1075
  • Early Bird - Half Page………$525
  • Early Bird - Quarter Page….$275
  • Regular - 2 Page………$2350
  • Regular - Full Page……$1275
  • Regular - Half Page……$625
  • Regular - Quarter Page..$325


*Artists must be members of ArtSpan and registered to participate in SF Open Studios to be eligible for these reduced ad rates.


SF Open Studios Guide Dimensions:  6" wide x 10.875" tall

For full ad specifications and templates CLICK HERE.

Check out 2022's Guide for a peek at last year's look.



ArtSpan reserves the right to assign advertising placement. ArtSpan is not responsible for misprints due to typographical errors, mislinked files, or mislabeled files. Advertisers will be emailed a digital proof for review shortly after submitting their ad components.


Questions regarding format or submission?

Email [email protected] 





May 31st, 2023 10:00 AM to July 26th, 2023 11:59 PM
Advertising Fee
Regular 2 Page Spread $2,350.00
Regular Full Page $1,275.00
Regular Half Page $625.00
Regular Quarter Page $325.00